Our Mission:
Help Companies Build a Sustainable Strategic Innovation Capability
At NewStreams Advisory Services, we partner with established organizations to build a sustainable Strategic Innovation capability. Through advisory services, workshops, assessments and executive education, we help organizations develop the management systems and leadership practices needed to build NewStreams of Growth.
What Is Strategic Innovation?
Strategic Innovation is the Discipline that transforms creative discoveries and ideas into new platforms of business that bring significant value to the market, and therefore to the organization. The word “innovation” is frequently confused with creativity and innovative thinking, or with R&D. Both of those are required for Strategic Innovation, but neither is enough.
Why Invest In Strategic Innovation?
Established organizations excel at serving today's customers through continuous improvement, operational excellence, and incremental innovation. Those strengths create efficiency—but they can also make organizations vulnerable to disruption. Building a Strategic Innovation Capability helps organizations identify future opportunities, make intentional strategic choices under uncertainty, and create NewStreams of Growth before today's markets mature.
Organizations that focus only on today’s business risk falling behind tomorrow’s market. Strategic Innovation helps companies create new sources of growth, respond to disruption, and build long-term value.
Strategic Innovation Delivers Disproportionate Returns
We track the leading academic research and benchmark data regarding Strategic Innovation investments and outcomes. Summary findings from these sources show that building a strategic innovation capability is worth the effort.
The Evidence Is Clear
The value of building and sustaining a Strategic Innovation capability is supported by decades of research and experience by academic scholars, leading consulting firms, and real-world organizations.
Investing in Tomorrow's Growth
Strategic Innovation goes beyond creating new ideas. It is about creating the capabilities, systems, and discipline that enable organizations to build new sources of growth while constantly renewing their competitive advantage.
Organizations that invest in Strategic Innovation today are better positioned to create the opportunities of tomorrow.
The Research Behind Our Approach
In 1994, a simple question launched a decades-long research program:
Why do large, established companies struggle to commercialize breakthrough innovations?
That question led to a multi-phase research initiative involving dozens of organizations, hundreds of interviews, and decades of collaboration with industry leaders. The result is the Strategic Innovation framework NewStreams uses today. These frameworks have been successfully applied by our team members across Fortune 1000 companies spanning chemicals, life sciences, energy, materials, healthcare, infrastructure and other sectors.
The Challenge
The Challenge Isn’t Recognizing the Need. It’s Building the Capability.
Most leaders recognize the need to prepare for the future. Yet despite significant investment in innovation initiatives, few established organizations succeed in building a Strategic Innovation capability that endures.
Organizations launch promising initiatives, but without the right management systems, organizational structures, and leadership practices, those efforts often lose momentum before lasting expertise can develop.
The result is frustration, wasted investment, and missed opportunities for long-term growth.
Strategic Innovation is not a temporary initiative - it is an organizational capability that must be deliberately designed, developed, and sustained.
How We Help Organizations Build Strategic Innovation Capability
We partner with organizations to build the capabilities, leadership practices, and innovation systems needed to create sustainable growth. Whether you're strengthening an existing innovation function or building one from the ground up, we can support your efforts in ways that work best for your situation.
